Halal traceability information is important for a number of reasons.

• Firstly, its customers rights to have all the information and knowledge about the food they are eating

• its obligation of businesses dealing with Halal food, to provide accurate and up to date information about their Halal Supply Chain (information that includes sourcing, storing, labelling, processing and transporting of Halal meat and poultry products as per the relevant laws and standards set by different Halal Certification Authorities in the UK and other countries.

• ​The customers should be able to have all information available to them to make an informed choice. Halal House is an attempt to help customers get access to all the information they need about the Halal food they are eating

• There is generally a considerable lack of awareness among Halal food customers about the words like 'Traceability' and 'Halal Supply Chain'

• Its businesses's obligation to provide accurate and up to date information about how and where they source their Halal ingredients. However, some businesses show reluctance to share information about the sourcing and certification of their Halal products

• Halal Supply Chain is a way to make sure that the food is Halal, Tayyab and fit for consumption

• 'Chef's Favourite Spoon' issue - sometimes a business that sells mix of Halal and non-Halal products, especially in a busy restaurant kitchen, it is hard for the chefs to resists to use the same 'favourite spoon' for both halal and non-Halal products instead of swapping the spoons every time they are used

• There is no easier way to find about if the Halal meat and poultry has been sourced from the abattoirs that used pre-stunning, un-stunning or any other methods of slaughter. 

• Lack of user friendly online and offline resources to track the full Halal status of the businesses

• The general mindset or assumptions is that if the shop is owned by a Muslim, it is necessarily a halal business. However, the truth is 'if Chicken is Halal, it doesn't mean the Kitchen is Halal too'

• Halal businesses need to do more than just displaying the green 'Halal' logo card in the shop. This is more important in the present information age scenario where online ordering of food is a growing trend

• Genetically Modified (GM) food is largely considered as un-ethical among all faiths so Halal food customers have right to know if their Halal meat or poultry are not GM food have been sourced ethically

• Another reason that makes Halal meat traceability important is that globally significantly large number of suppliers of Halal meat are from non-Muslims countries. Especially,  majority of Arab and Midd-Eastern countries source their meat and poultry from non-Muslim countries such as India, China, Brazil etc.

• Country of origin of imported meat and poultry is an issue considering the ethical treatment to animals, technology (fixed-blade, water stunning, sedatives, injection etc) that are used in slaughtering the animals as well as diseases such as Foot and mouth, Bird Flu etc

• Ethical farming, Organic produce and Fair-trade practice in Livestock farming is a growing trend in the UK. For example, organic meat and choices between Free-range eggs and battery eggs are not just a 'posh business' of rich and elite anymore but a result of increasing awareness among general customers who care for their health and environment